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Why we need to strategy our social media?

Nowadays, most of companies were realize that they have to invest some of their marketing funds into social media.  However, some of them do really no idea why they need strategy marketing. Facebook, Twitter, Youtube, Flicker, WordPress and Blogger – that are the list they already registered. But, what next? Why?

They just have need to do is embrace the benefits of social media and wisely thinking the objective. Different objective require different strategies. Here are the reason why companies need to plan and launching a social media.

GIVE CHANCE TO BUILD, INTRODUCE AND PROMOTE YOUR BRAND

The goals are creating awareness about the product or services, including introduce new company, existing company with new product or enhancing the product itself. Once they keep talking about your products, it might means they had been shared with friends, family and co-workers. Sometimes, they post on their blog and shared on Facebook’s wall. Spread your business entire world.

FEEDBACK IN UNIQUE WAY.

Another good reason is can get feedback from target audience. Using social media as a feedback channel is all about actively soliciting input, ideas and even complaints about products or services. This strategy have to take serious attention because every products need feedback.

Use blog as a medium to create relationship between author and readers, run ideas and share thoughts would be great.  Then, take their advice as marketing strategy absolutely open the amazing door of opportunity. Wisely use other social media channel like Facebook and Twitter. It can be asked simple question to larger audience will let find a way to deliver it carries a lot of value.

DEMONSTRATE PERSONALITY

Companies are faceless, people are not. Using social media to tie your business brand to a personality can go a long way toward making even the largest company feel small and approachable. Whether it’s answering questions on Twitter or sharing anecdotes or stories on your blog, letting some of your personality shine through goes a long way toward helping consumers feel connected to your brand.

These days, a lack of natural writing ability won’t keep your personality from shining through. Whether it’s shooting video, recording a podcast or simply sharing unique finds and quick insight on Twitter, social media has opened up a ton of ways (other than writing) for people to communicate.

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