Avoid Email Marketing During the Holidays

During the holidays, people tend to be away from their computers and not check their email regularly.

This means they may get your message when they return together with a ton of other mail that has piled up during the holidays. Chances are all but the most important messages will be deleted in a rush without a second look.

This is why you should

• avoid sending your email marketing campaign during the months of December, January, July and August.

Of course, exceptions to this rule are not only possible but sometimes mandatory.

Address Recipients with Their Name in Email Campaigns

If I get a bulk email, it feels much less bulky if it greets me with my name. I feel more like myself, less like a number — and I’m more likely to read the message, maybe risk a click or two.

If at all possible, you should

• personalize your marketing mails to
• greet and address recipients individually with their name.

Often, you will use the first name only, but for some campaigns the last name will be more appropriate.

More tips for email marketing tomorrow.

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