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7 Tips Of Running Social Media’s Contest

One of the best ways to drive the engagement and traffic to your product is running a contest via social media channel. Plus, launching the online contest will be very inexpensive. Here are the strategies that you can follow to launch and manage a social media contest.

1. Define marketing goals

What you want from contest. How many people interested into your product? Do you want to learn more about the market? Do you want to drive awareness of a new product or service?

2. Simple and fun

Don’t get stuck with big idea and make it complicated. It doesn’t meant cannot make a video contest, but it will require many thing like skill, equipment, time and more. Find something small but it can be fun to participate and watch. Taking picture it can be okay.

3. Offer the great prize!

It will make more crowds. Sometimes they will ask common question. Should I have this? What if I’m not winning after spending much time? If the answer no, the contest cannot going well. The prize doesn’t necessarily to be a physical or service, but it can be something pleased your contestant. Such as public honors.

4. Don’t drag too long

For simple contest, don’t take time until a month. It would be more complex.

5. Monitor entries and contest

This is the toughest part to manage all the entries.  If you have a platform that can simplify that for you (e.g. one of the contest experts’ services), it will significantly cut down on contest management man hours.

6. Make judging transparent

Disclose how you are going to determine the winner. Are you going have the judges? Who they are? Or are going to let audience decide the winner?

7. Announce winner quickly!

When the contest is over, the interest is highest. It is the best time to announce the winner. People will be more willing and excited to join the contest in the future.

Good Luck! :)

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